Why We Started Ned.

The short version

Your dog's health is mostly a mystery. You go to the vet when something's wrong, get a basic panel if you're lucky, and hope for the best. There's no proactive system. No way to understand what makes your specific dog unique, what they need nutritionally, or what's changing inside them as they age.

I've spent almost 10 years building that system for humans. Now I'm building it for dogs — starting with mine.

Why this matters

Ned is a 9.5 year old Labradoodle. By every visible measure, he's healthy and happy. But "looks fine" isn't a health strategy. I wanted to actually know what's happening under the hood.

The fascinating thing I discovered building Gene Food is that the same longevity pathways we target in people — NrF2, mTOR, oxidative stress management — translate directly to dogs. The science is there. Nobody's applied it with the same rigor we expect in human health.

What we're doing

We're running a full protocol on Ned:

• Longevity bloodwork — not just a basic CBC, but the markers that actually predict healthspan. BUN, creatinine, inflammation, oxidative stress. Tracked over time.
• Personalized nutrition — protein cycling, NrF2 activation through broccoli sprouts, omega-3 optimization. Built from his data, not a generic feeding guide.
• Targeted supplementation — every ingredient earned its place through research.
• Documented on YouTube — every blood draw, every result, every adjustment. On camera.

Where this goes

If the protocol works for Ned, it works for other dogs. The long-term vision is a platform — longevity blood panels, personalized supplements, health tracking — so every dog owner can understand their dog the way we understand ourselves.

But first: one dog, one experiment, real data.